Elektrana!


Iako je zadatak za 2011 možda bio više fashion, raditi kampanju za Elektranu 2012 bilo je daleko više fun. Na stolu smo imali superheroj(k)e, Čarlijeve anđele, Danger 5 i sve druge zamislive i nezamislive kemp omaže. Zlatni roboti od kartona, 80s aerobik garderoba, raketa od alu-folije i, naravno, Mačka. Sve smo to lepo analogno uslikali a potom spakovali u strip pred vama. Osim dobre, (čitaj: trashy) zabave i interne šale, drugih ambicija nismo imali. Nadam se da je i vama jednako zabavno J

Za one koji su ove godine propustili Elektranu+EXIT festival, u sledećem postu (napokon:) foto-izveštaj!

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Last year’s task might have been bit more fashion, but working on a Elektrana 2012 promo was far more fun! We started with some superheroes, hang with Charlie’s Angels, only to end up with Danger 5 and all the other campy hommages that come to mind. Golden robots made of cardboard, 80s aerobic essentials, tin-foil rocket and, of course, The Cat. First, we made some nice analog photos and then we packed it in this comic book. We had no other ambitions besides being plain trashy and some good and hopefully-not-so-internal jokes. Hope you find it at least (remotely) fun as we did J

And for all those who missed Elektrana+EXIT festival this year, a (long) promised photo-report is reserved for the next post!



starring // The Cat / Radoslava Ristić / Sandra Živanov / Dunja Dačić / Kadira Huseinović / Tijana Radić / Milun Milutinović
photo // Dejan Šolajić
graphic design // Predrag Nikolić
thanks // everyone


Parix

// Cold where skin meets fire 
// Where letters burn your lips
// Where reason seems careless
// And the desperate lead the fight 

// And when she tells me she's in love with me 
// In a room above light 
// You could pick me from a field of lies



Dok se sređuju utisci, a bogami i fotografije sa EXITa, evo jednog prefestivalskog outfit posta. U pozadini obavezno pustite When Saints Go Machine, danske momke posle čijeg sam koncerta, još u četvrtak, uzviknula: 'Što se mene tiče, EXIT slobodno može da se završi!' Toliko je dobro bilo. 

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I still need to sort both my memories and my photos from EXIT, so this time you'll have to satisfy with a little pre-festival outfit post. I insist on playing When Saints Go Machine in the background, as these Danish boys surely stole the show this EXIT, at least for me. Although they played on the first day, after the gig I was ecstatic - This was so good that EXIT could end right now! - and I still stand behind that. That's how good it was.




Max Mara PVC top from a flea market in Rome // H&M trend neon pleated skirt // ASOS ombre creepers // vintage lace gloves from my mother // Tom Ford sunglasses from Yason

photo // Ivana Korać

listen // When Saints Go Machine - Parix



Will work for fun!

Prvo da napravimo jasnu razliku - posao je nešto što mi oduzima osam sati dnevno, a rad je ono što ispunjava preostale. Pa još kada je sa prijateljima, plus jednom od njih roditelji prave odličnu domaću jabukovaču, mešanje rada i zadovoljstva je neizbežno. Ideja na ideju, jabuka na jabuku, i koncept prošlogodišnje kampanje za Elektranu polako se kristalisao - odećom prikazati zajedničku notu koja povezuje izvođače te večeri. Peđa, Deja & Co. pozvali su me da sa njima sastavim ove modne rečenice, a ja sam se dooooobro zabavila! Evo malo behind the scenes materijala...

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First of all, I need to make a distinction - day job is something that takes 8 hours a day from me, and work what fills the rest of it. And when you get to do it with friends, especially if one of them is in a possession of home-made calvados, mixing work with pleasure is inevitable. Idea after idea, apple after apple, and the concept of the last year's Elektrana was getting clearer - use clothes to express the overall feel to each night at Elektrana stage at Exit festival. Peđa, Deja & Co. invited me to work+play with them, and I had looooots of fun! Here's a little peek behind the scenes...


A evo i kako je Elektrana knjižica izgledala na kraju...

Za ovu godinu pripremili smo vam nesto (daleko) neozbiljnije, ali o tome u sledećem postu :) Vidimo se na Elektrani!

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Here's what Elektrana booklet looked in the end...

For this year's campaign, we've prepared something (far) less serious, but more in the upcoming post :) See you at Elektrana stage at Exit festival!


photo // Dejan Šolajić

models // Sandra Živanov + Nemanja Stojanović

clothes // my wardrobe+Nylon flea market (as if there's a difference :)

moral support from the balcony // thanks to // Mačkoslava Višnja / Tijana / Boka / Dušan / Pedja Indie / & Co.


Cvetni udar // Flower bomb


Klasična priča, posle završenog fakulteta ostala sam da radim u Novom Sadu, i u Sombor idem mnogo ređe nego što bih volela. Naravno, Božić, Uskrs i ostali državnim i crkvenim kalendarom blagosloveni produženi vikendi se podrazumevaju, pogotovo jer tada svi dođu u posetu roditeljima, pa grad vrca od ljudi koje inače ne biste videli. Ipak, Sombor najviše volim za vreme Pozorišnog maratona, događaja kojim se tradicionalno obeležava kraj pozorišne sezone. Svi sastojci su tu - početak leta, kada još nije neprijatno toplo, pozorišni kafe Godo, koji se otvara specijalno zbog Maratona, i (za Sombor) neverovatna živost - naravno, Somborci, ali i neki novi i sveži ljudi. Nekoliko predstava dnevno puta nekoliko dana, i cvetni udar kao finale! Tih nekoliko minuta čiste magije, dok kiša cveća pada na glumce i publiku je nešto zbog čega volim da se vratim svake godine. Valjda je to i zbog samog enterijera pozorišta. Znate kako deca crtaju i zamišljaju pozorišnu scenu i lože? Takvo je i somborsko pozorište, malo, kamerno, sa svim onim zlatnim ukrasima, i brokatom boje trule višnje, u kojima je lako ostaviti mesta za maštanje o tajnama pozorišta. Nije mala stvar ni proslaviti 130 rođendan, pa je ovogodišnji Maraton bio posvećen (maltene) jednako dugovečnim predstavama.

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It was actually a quite common story - after finished studies, I started working and living in Novi Sad, and I don't get to visit Sombor, a town where I grew up, as often as I'd like to. Of course, you'll find me there for Christmas, Easter and other state/church-blessed days off, especially because everyone comes to visit their parents then, and Sombor is full of people I'd love to see more often. NeverthelesMy favorite time of year to visit Sombor is during Theater Marathon, a traditional event at the end of the season. All the ingredients are there - early summer, because it's still not uncomfortably hot, Godot, an official theatre café that opens for special events such as Marathon, and the unbelievably lively town of Sombor. Couple of plays multiplied by couple of days and the grand finale - flower bomb - is something why this weekend is circled in red in my  calendar every year. Those couple minutes of pure magic, of hundreds of flowers raining over crowd and actors is something why I return to Sombor every year. I guess the theater building itself has something to do with it. You know how kids imagine stage and curtains? That's exactly what theater in Sombor is like - small and private, gold-plated and dressed in burgundy brocade, as if it comes from another era. Which is not far from the truth, as Sombor Theater is celebrating its 130th birthday and and that's why this year's Marathon was devoted to the most long-living plays.



DIY feathers and leather shoulder piece // River Island harness dress // lace gloves from Kalenić flea market // mum's old patent leather clutch


floral print dress from my mother // butterfly belt thrifted from Nylon flea market // Casio retro digi watch // no name black flats 


Iako analogne fotke sa blicem imaju taj neki Terry Richardson-ovski šarm, nekako sam smatrala da to nije pravo prema ovom svilenom neonu i crnoj suknji od neoprena, pa smo Bole i ja ponovili fotkanje, ovaj put po danu, slajd filmom. Evo i rezultata naše prve saradnje, nadam se da vam se dopadaju :)

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Although I love that Terry Richardson feel to the analog photos with flash, I thought it was not fair to this amazing neon silk top and neoprene skirt. That's why Bole et moi did another photo shoot, this time by day, using slide film for analog camera. This is are first cooperation, and hope you like the results :)



p.s. Osim DIY narukvica od klirita, koje dobro poznajete, ovo je ustvari maltene isključivo rimski šoping ulov :) //
p.s. Besides DIY perspex cuffs you know already, almost everything here is from shopping spree in Rome :)

DIY perspex cuffs // black clutch bag from Nylon flea market // no brand black flats // GAP striped neon silk shirt // H&M neoprene skirt // statement necklace from some random shop in Rome

photo // Bojan Đurišić + sestre Tošić